Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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/ DRAG ME < >
WORK
WORK

X Company

THE SHORT

Unleash the new X Co. brand.

X Company
Denver, CO

X Co. is an unconventional members-only club and attainable apartments for the constantly curious.

FOCUS

Brand Activation
Digital / Print Design
Social Media

Brand Activation
Digital / Print Design
Social Media

APPROACH
APPROACH

X Co. partnered with No Walls Studio to bring a beautiful re-brand to life (shout out to OMFGCO)...all, to support an X Denver community launch and to draw a clear line in the sand between old and new brands.

For the new community launch, we worked closely with the X Co. team to craft social media that stopped scrollers in their tracks, and communicated the vibrant and unique elements of X Denver.

With a combination of abstract, emotional design, and functional, value driven marketing, we brought X to the urban fanatics of Denver. When it came to activating the re-brand, we took the client’s lead and went wild. From leasing documents to furniture packs, to a newly designed social channel, we fully embraced the X ethos of “break the mold.”

The result? A look and feel for X that will help change the way we think about real estate.

Web

xdenver.co

Instagram

@thexlife.co

X Company
Denver, CO

Brand activation is an all or nothing type of thing.

We unleashed X’s new brand foundation. From print to digital design, from abstract art to functional furniture guides, we helped bring X to life.

X Company
Denver, CO

It takes guts to break through the noise.

Collaborating closely with the X Co. team, we crafted bold, beautiful and emotional ads and organic media for X Denver. Not your average real estate community marketing.

Campaign 1 — Stick it to You
Icons and symbols add meaning and attitude to the X brand. They express the resourcefulness and unconventional spirit of the brand. So, yeah, we stuck to that.

Campaign 2 — Fragmented Reality
Complete with abstract scenes, fragmented blurred segmentations, organic shapes, stickers, and real-life events of people, places and things that scream X.



Campaign 3 — Photomontage
Eye-catching, hyper-local, mystery bait for people to stop, click and subscribe.

X Company

THE SHORT

Unleash the new X Co. brand.

ID
Denver, CO

X Co. is an unconventional members-only club and attainable apartments for the constantly curious.

FOCUS

Brand Activation, Digital/Print Design & Social Media

/Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Unleash the new X Co. brand.

X Company

THE SHORT

Unleash the new X Co. brand.

X Company
Denver, CO

X Co. is an unconventional members-only club and attainable apartments for the constantly curious.

FOCUS

Brand Activation
Digital / Print Design
Social Media

Brand Activation
Digital / Print Design
Social Media

APPROACH
APPROACH

X Co. partnered with No Walls Studio to bring a beautiful re-brand to life (shout out to OMFGCO)...all, to support an X Denver community launch and to draw a clear line in the sand between old and new brands.

For the new community launch, we worked closely with the X Co. team to craft social media that stopped scrollers in their tracks, and communicated the vibrant and unique elements of X Denver.

With a combination of abstract, emotional design, and functional, value driven marketing, we brought X to the urban fanatics of Denver. When it came to activating the re-brand, we took the client’s lead and went wild. From leasing documents to furniture packs, to a newly designed social channel, we fully embraced the X ethos of “break the mold.”

The result? A look and feel for X that will help change the way we think about real estate.

Web

xdenver.co

Instagram

@thexlife.co

X Company
Denver, CO

THE GOODS

We unleashed X’s new brand foundation. From print to digital design, from abstract art to functional furniture guides, we helped bring X to life.

X Company
Denver, CO

THE SPACE

Collaborating closely with the X Co. team, we crafted bold, beautiful and emotional ads and organic media for X Denver. Not your average real estate community marketing.

Campaign 1 — Stick it to You
Icons and symbols add meaning and attitude to the X brand. They express the resourcefulness and unconventional spirit of the brand. So, yeah, we stuck to that.

Campaign 2 — Fragmented Reality
Complete with abstract scenes, fragmented blurred segmentations, organic shapes, stickers, and real-life events of people, places and things that scream X.



Campaign 3 — Photomontage
Eye-catching, hyper-local, mystery bait for people to stop, click and subscribe.

X Company

THE SHORT

Unleash the new X Co. brand.

X Company
Denver, CO

X Co. is an unconventional members-only club and attainable apartments for the constantly curious.

FOCUS

Brand Activation
Digital / Print Design
Social Media

Brand Activation
Digital / Print Design
Social Media

APPROACH
APPROACH

X Co. partnered with No Walls Studio to bring a beautiful re-brand to life (shout out to OMFGCO)...all, to support an X Denver community launch and to draw a clear line in the sand between old and new brands.

For the new community launch, we worked closely with the X Co. team to craft social media that stopped scrollers in their tracks, and communicated the vibrant and unique elements of X Denver.

With a combination of abstract, emotional design, and functional, value driven marketing, we brought X to the urban fanatics of Denver. When it came to activating the re-brand, we took the client’s lead and went wild. From leasing documents to furniture packs, to a newly designed social channel, we fully embraced the X ethos of “break the mold.”

The result? A look and feel for X that will help change the way we think about real estate.

Web

xdenver.co

Instagram

@thexlife.co

X Company
Denver, CO

Brand activation is an all or nothing type of thing.

We unleashed X’s new brand foundation. From print to digital design, from abstract art to functional furniture guides, we helped bring X to life.

X Company

THE SHORT

Unleash the new X Co. brand.

X Company
Denver, CO

X Co. is an unconventional members-only club and attainable apartments for the constantly curious.

FOCUS

Brand Activation
Digital / Print Design
Social Media

Brand Activation
Digital / Print Design
Social Media

APPROACH
APPROACH

X Co. partnered with No Walls Studio to bring a beautiful re-brand to life (shout out to OMFGCO)...all, to support an X Denver community launch and to draw a clear line in the sand between old and new brands.

For the new community launch, we worked closely with the X Co. team to craft social media that stopped scrollers in their tracks, and communicated the vibrant and unique elements of X Denver.

With a combination of abstract, emotional design, and functional, value driven marketing, we brought X to the urban fanatics of Denver. When it came to activating the re-brand, we took the client’s lead and went wild. From leasing documents to furniture packs, to a newly designed social channel, we fully embraced the X ethos of “break the mold.”

The result? A look and feel for X that will help change the way we think about real estate.

Web

xdenver.co

Instagram

@thexlife.co

X Company
Denver, CO

Brand activation is an all or nothing type of thing.

We unleashed X’s new brand foundation. From print to digital design, from abstract art to functional furniture guides, we helped bring X to life.

X Company
Denver, CO

It takes guts to break through the noise.

Collaborating closely with the X Co. team, we crafted bold, beautiful and emotional ads and organic media for X Denver. Not your average real estate community marketing.

Campaign 1 — Stick it to You
Icons and symbols add meaning and attitude to the X brand. They express the resourcefulness and unconventional spirit of the brand. So, yeah, we stuck to that.

Campaign 2 — Fragmented Reality
Complete with abstract scenes, fragmented blurred segmentations, organic shapes, stickers, and real-life events of people, places and things that scream X.



Campaign 3 — Photomontage
Eye-catching, hyper-local, mystery bait for people to stop, click and subscribe.

more work

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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.