Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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/ DRAG ME < >
WORK
WORK

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Deep Dive Interviews
Brand Development
Art Direction
Print Design

Deep Dive Interviews
Brand Development
Art Direction
Print Design

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

A modern brand for a city steeped in tradition.

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

HISTORICAL IMAGES

© Boston Public Library

Aker
Saratoga Springs, NY

Aker

THE SHORT

Where culture lives.

ID
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Deep Dive Interviews, Brand Development, Art Direction, +1

/Approach

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Where culture lives.

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Deep Dive Interviews
Brand Development
Art Direction
Print Design

Deep Dive Interviews
Brand Development
Art Direction
Print Design

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

THE GOODS

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

HISTORICAL IMAGES

© Boston Public Library

Aker
Saratoga Springs, NY

THE SPACE

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Deep Dive Interviews
Brand Development
Art Direction
Print Design

Deep Dive Interviews
Brand Development
Art Direction
Print Design

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

A modern brand for a city steeped in tradition.

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

HISTORICAL IMAGES

© Boston Public Library

Perennial

THE SHORT

Where culture lives.

Aker
Saratoga Springs, NY

A new standard in Saratoga Springs.

FOCUS

Deep Dive Interviews
Brand Development
Art Direction
Print Design

Deep Dive Interviews
Brand Development
Art Direction
Print Design

APPROACH
APPROACH

How do you design a luxury multi-family brand in a seasonal market with an increasingly cosmopolitan population? 

No Walls Studio partnered with Aker to research and re-envision a value-add property in downtown Saratoga Springs. We started with in-depth qualitative interviews of the existing and nearby resident base. We studied the unique rituals of this slice of the world and the lived experiences of its people to position the property and help shape interior renovations. From there, we identified a way to bring together the history of the city, the clear and unmet needs of its high end residents, and creative expressions that feel authentic, but fresh. 

We created the Perennial brand, a highly curated Saratoga experience, focused on the unparalleled arts & culture and history of hospitality service in this gilded northeast city.

Aker
Saratoga Springs, NY

A modern brand for a city steeped in tradition.

Perennial’s visual identity celebrates Saratoga’s pageantry while carving a new path for its cultural movement. It embraces a vision of Americana that is both sophisticated and forward thinking. 

HISTORICAL IMAGES

© Boston Public Library

Aker
Saratoga Springs, NY

more work

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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.