Big Jo

THE SHORT

A multi-family-based fitness influencer goes digital.

Big Jo

Chicago, IL

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Brand & Visual Guidelines

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

‍

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

‍

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

‍

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

Big Jo

Chicago, IL

True to Big Jo

The Big Jo brand screams no B.S., hard work, body transformation. Rough around the edges, bold and strong.

‍

We pulled in elements of Jo’s personality. His motivational sayings, like “Go,” and “Get off your A$$” and “it aint meant to be easy.”

‍

The brand visuals contain elements of Jo’s rough-and tumble studio set-up, with “x” duck-tape marks on the ground and a sense of “anywhere, anytime.”

‍

IN COLLABORATION

‍
‍Josh Ryan

‍Photography

‍

Big Jo

Chicago, IL

‍

Big Jo

THE SHORT

A multi-family-based fitness influencer goes digital.

Chicago, IL

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

Concepting, Brand Identity, Brand Activation, +1

/Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

Stet clita kasd.Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum.

A multi-family-based fitness influencer goes digital.

Big Jo

THE SHORT

A multi-family-based fitness influencer goes digital.

Big Jo

Chicago, IL

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Brand & Visual Guidelines

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

‍

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

‍

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

‍

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

Big Jo

Chicago, IL

THE GOODS

The Big Jo brand screams no B.S., hard work, body transformation. Rough around the edges, bold and strong.

‍

We pulled in elements of Jo’s personality. His motivational sayings, like “Go,” and “Get off your A$$” and “it aint meant to be easy.”

‍

The brand visuals contain elements of Jo’s rough-and tumble studio set-up, with “x” duck-tape marks on the ground and a sense of “anywhere, anytime.”

‍

IN COLLABORATION

‍
‍Josh Ryan

‍Photography

‍

Big Jo

Chicago, IL

THE SPACE

‍

Big Jo

THE SHORT

A multi-family-based fitness influencer goes digital.

Big Jo

Chicago, IL

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Brand & Visual Guidelines

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

‍

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

‍

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

‍

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

Big Jo

Chicago, IL

True to Big Jo

The Big Jo brand screams no B.S., hard work, body transformation. Rough around the edges, bold and strong.

‍

We pulled in elements of Jo’s personality. His motivational sayings, like “Go,” and “Get off your A$$” and “it aint meant to be easy.”

‍

The brand visuals contain elements of Jo’s rough-and tumble studio set-up, with “x” duck-tape marks on the ground and a sense of “anywhere, anytime.”

‍

IN COLLABORATION

‍
‍Josh Ryan

‍Photography

‍

Big Jo

THE SHORT

A multi-family-based fitness influencer goes digital.

Big Jo

Chicago, IL

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Brand & Visual Guidelines

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

‍

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

‍

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

‍

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

Big Jo

Chicago, IL

True to Big Jo

The Big Jo brand screams no B.S., hard work, body transformation. Rough around the edges, bold and strong.

‍

We pulled in elements of Jo’s personality. His motivational sayings, like “Go,” and “Get off your A$$” and “it aint meant to be easy.”

‍

The brand visuals contain elements of Jo’s rough-and tumble studio set-up, with “x” duck-tape marks on the ground and a sense of “anywhere, anytime.”

‍

IN COLLABORATION

‍
‍Josh Ryan

‍Photography

‍

Big Jo

Chicago, IL

‍

Big Jo

THE SHORT

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

True to Big Jo

IN COLLABORATION

Big Jo

THE SHORT

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

Concepting, Brand Identity, Brand Activation, +1

/Approach

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

A multi-family-based fitness influencer goes digital.

Big Jo

THE SHORT

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

THE GOODS

IN COLLABORATION

THE SPACE

Big Jo

THE SHORT

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

True to Big Jo

IN COLLABORATION

Big Jo

THE SHORT

Big Jo is a one-man brand that stems from a boxing gym in an apartment building.

FOCUS

APPROACH

How do you scale a fitness influencer business, based out of a Multi-family gym, during a global pandemic?

You launch an entirely digital brand, and focus on the most fundamental benefit of the service, body transformation.

We combed the fitness industry, identified narrative trends, and found an opportunity to stand out. We cut through the fluff and got to what all of us want: the physique of our dreams.

Big Jo is an authentic, no B.S. workout program for true change. Get off the couch, and get fit.

True to Big Jo

IN COLLABORATION

more work

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