Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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/ DRAG ME < >
WORK
WORK

Sentral

THE SHORT

An audience perspective for a leading innovator.

Sentral
United States

A change agent in the world of multifamily and short term rentals.

FOCUS

Deep Dive Interviews
Hypothesis Validation
Client Workshops

Deep Dive Interviews
Hypothesis Validation
Client Workshops

APPROACH
APPROACH

How do you flip the script on some of the most common features of multifamily housing? 

You build around customers’ lived experiences. 

Sentral — a leading placemaker and innovator — engaged No Walls Studio to better understand their audiences. 

Through a series of individual interviews, workshops, and a robust multi-media survey, we zeroed in the critical characteristics of their target consumers, as well as opportunities to expand their offers and stand out from the competition. 

We worked hand-in-hand with their experience, marketing, and design teams to test concepts and messaging, and to get real-world feedback on novel approaches to rental products. 

The result? New perspectives around flexibility (a core component of their products) and a more customer-focused innovation roadmap.

Sentral
United States

Anchoring on insights in a changing world.

Sentral engaged No Walls Studio to help define flexibility in a rapidly changing world, as work from home & live anywhere grow more and more popular. Through a series of research techniques, we developed guiding insights for the evolving residential landscape. 

PHOTOGRAPHY

Sentral

Sentral
United States

Sentral

THE SHORT

An audience perspective for a leading innovator.

ID
United States

A change agent in the world of multifamily and short term rentals.

FOCUS

Deep Dive Interviews, Hypothesis Validation, Workshops

/Approach

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An audience perspective for a leading innovator.

Sentral

THE SHORT

An audience perspective for a leading innovator.

Sentral
United States

A change agent in the world of multifamily and short term rentals.

FOCUS

Deep Dive Interviews
Hypothesis Validation
Client Workshops

Deep Dive Interviews
Hypothesis Validation
Client Workshops

APPROACH
APPROACH

How do you flip the script on some of the most common features of multifamily housing? 

You build around customers’ lived experiences. 

Sentral — a leading placemaker and innovator — engaged No Walls Studio to better understand their audiences. 

Through a series of individual interviews, workshops, and a robust multi-media survey, we zeroed in the critical characteristics of their target consumers, as well as opportunities to expand their offers and stand out from the competition. 

We worked hand-in-hand with their experience, marketing, and design teams to test concepts and messaging, and to get real-world feedback on novel approaches to rental products. 

The result? New perspectives around flexibility (a core component of their products) and a more customer-focused innovation roadmap.

Sentral
United States

THE GOODS

Sentral engaged No Walls Studio to help define flexibility in a rapidly changing world, as work from home & live anywhere grow more and more popular. Through a series of research techniques, we developed guiding insights for the evolving residential landscape. 

PHOTOGRAPHY

Sentral

Sentral
United States

THE SPACE

Sentral

THE SHORT

An audience perspective for a leading innovator.

Sentral
United States

A change agent in the world of multifamily and short term rentals.

FOCUS

Deep Dive Interviews
Hypothesis Validation
Client Workshops

Deep Dive Interviews
Hypothesis Validation
Client Workshops

APPROACH
APPROACH

How do you flip the script on some of the most common features of multifamily housing? 

You build around customers’ lived experiences. 

Sentral — a leading placemaker and innovator — engaged No Walls Studio to better understand their audiences. 

Through a series of individual interviews, workshops, and a robust multi-media survey, we zeroed in the critical characteristics of their target consumers, as well as opportunities to expand their offers and stand out from the competition. 

We worked hand-in-hand with their experience, marketing, and design teams to test concepts and messaging, and to get real-world feedback on novel approaches to rental products. 

The result? New perspectives around flexibility (a core component of their products) and a more customer-focused innovation roadmap.

Sentral
United States

Anchoring on insights in a changing world.

Sentral engaged No Walls Studio to help define flexibility in a rapidly changing world, as work from home & live anywhere grow more and more popular. Through a series of research techniques, we developed guiding insights for the evolving residential landscape. 

PHOTOGRAPHY

Sentral

Sentral

THE SHORT

An audience perspective for a leading innovator.

Sentral
United States

A change agent in the world of multifamily and short term rentals.

FOCUS

Deep Dive Interviews
Hypothesis Validation
Client Workshops

Deep Dive Interviews
Hypothesis Validation
Client Workshops

APPROACH
APPROACH

How do you flip the script on some of the most common features of multifamily housing? 

You build around customers’ lived experiences. 

Sentral — a leading placemaker and innovator — engaged No Walls Studio to better understand their audiences. 

Through a series of individual interviews, workshops, and a robust multi-media survey, we zeroed in the critical characteristics of their target consumers, as well as opportunities to expand their offers and stand out from the competition. 

We worked hand-in-hand with their experience, marketing, and design teams to test concepts and messaging, and to get real-world feedback on novel approaches to rental products. 

The result? New perspectives around flexibility (a core component of their products) and a more customer-focused innovation roadmap.

Sentral
United States

Anchoring on insights in a changing world.

Sentral engaged No Walls Studio to help define flexibility in a rapidly changing world, as work from home & live anywhere grow more and more popular. Through a series of research techniques, we developed guiding insights for the evolving residential landscape. 

PHOTOGRAPHY

Sentral

Sentral
United States

more work

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Ready to do something different? Yeah, us too.

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