Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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/ DRAG ME < >
WORK
WORK

Ratio

THE SHORT

A new point of equilibrium.

Alatus
Columbia Heights, MN

NWS partnered with Alatus to create an entirely novel multifamily brand in the Twin Cities.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

APPROACH
APPROACH

Alatus partnered with No Walls Studio to bring a new type of product to market: a high design, condo-quality development to a community outside of the city center.

Like all of our work, we started with a distinctly human and culture centered approach. We studied a series of consumers in the Twin Cities to understand their lives, aspirations and perspectives on housing. By building empathy, we identified clear opportunities to stand out.

From there, we created Ratio. A brand that represents balance; a bold declaration that you can have it all: sophisticated design, the energy of the city, the tranquility of nature, and a comfortable place to call home.

Alatus
Columbia Heights, MN

Insights meets brand meets time and space.

We started with learning about our customer and built a brand to stand out: from identity to photography, and everything in between. Then, through our spatial experience team, we married brand and place, through unique renderings, signage and wayfinding. 

CLIENT
Alatus
Columbia Heights, MN

Reimagining the ordinary in placemaking.

To express our new brand, we threw out sameness and went straight to the drawing board. New types of blade signs, extraordinary interior renderings, never-done-before ephemera, and leasing collateral that feels different.

Alatus

THE SHORT

A new point of equilibrium.

ID
Columbia Heights, MN

NWS partnered with Alatus to create an entirely novel multifamily brand in the Twin Cities.

FOCUS

Consumer Research, Brand Identity, Naming, Spatial Experience, +11

/Approach

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A new point of equilibrium.

Ratio

THE SHORT

A new point of equilibrium.

Alatus
Columbia Heights, MN

NWS partnered with Alatus to create an entirely novel multifamily brand in the Twin Cities.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

APPROACH
APPROACH

Alatus partnered with No Walls Studio to bring a new type of product to market: a high design, condo-quality development to a community outside of the city center.

Like all of our work, we started with a distinctly human and culture centered approach. We studied a series of consumers in the Twin Cities to understand their lives, aspirations and perspectives on housing. By building empathy, we identified clear opportunities to stand out.

From there, we created Ratio. A brand that represents balance; a bold declaration that you can have it all: sophisticated design, the energy of the city, the tranquility of nature, and a comfortable place to call home.

Alatus
Columbia Heights, MN

THE GOODS

We started with learning about our customer and built a brand to stand out: from identity to photography, and everything in between. Then, through our spatial experience team, we married brand and place, through unique renderings, signage and wayfinding. 

CLIENT
Alatus
Columbia Heights, MN

THE SPACE

To express our new brand, we threw out sameness and went straight to the drawing board. New types of blade signs, extraordinary interior renderings, never-done-before ephemera, and leasing collateral that feels different.

Ratio

THE SHORT

A new point of equilibrium.

Alatus
Columbia Heights, MN

NWS partnered with Alatus to create an entirely novel multifamily brand in the Twin Cities.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

APPROACH
APPROACH

Alatus partnered with No Walls Studio to bring a new type of product to market: a high design, condo-quality development to a community outside of the city center.

Like all of our work, we started with a distinctly human and culture centered approach. We studied a series of consumers in the Twin Cities to understand their lives, aspirations and perspectives on housing. By building empathy, we identified clear opportunities to stand out.

From there, we created Ratio. A brand that represents balance; a bold declaration that you can have it all: sophisticated design, the energy of the city, the tranquility of nature, and a comfortable place to call home.

Alatus
Columbia Heights, MN

Insights meets brand meets time and space.

We started with learning about our customer and built a brand to stand out: from identity to photography, and everything in between. Then, through our spatial experience team, we married brand and place, through unique renderings, signage and wayfinding. 

CLIENT

Ratio

THE SHORT

A new point of equilibrium.

Alatus
Columbia Heights, MN

NWS partnered with Alatus to create an entirely novel multifamily brand in the Twin Cities.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Art Direction
Brand Photography
Collateral Design
Brand & Visual Guidelines
Interior & Exterior Signage
Wayfinding
Web Design
Spatial Experience Design
Renderings
 

APPROACH
APPROACH

Alatus partnered with No Walls Studio to bring a new type of product to market: a high design, condo-quality development to a community outside of the city center.

Like all of our work, we started with a distinctly human and culture centered approach. We studied a series of consumers in the Twin Cities to understand their lives, aspirations and perspectives on housing. By building empathy, we identified clear opportunities to stand out.

From there, we created Ratio. A brand that represents balance; a bold declaration that you can have it all: sophisticated design, the energy of the city, the tranquility of nature, and a comfortable place to call home.

Alatus
Columbia Heights, MN

Insights meets brand meets time and space.

We started with learning about our customer and built a brand to stand out: from identity to photography, and everything in between. Then, through our spatial experience team, we married brand and place, through unique renderings, signage and wayfinding. 

CLIENT
Alatus
Columbia Heights, MN

Reimagining the ordinary in placemaking.

To express our new brand, we threw out sameness and went straight to the drawing board. New types of blade signs, extraordinary interior renderings, never-done-before ephemera, and leasing collateral that feels different.

more work

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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.