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DOUBLE SHARP EXP.
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No Contest
Conversations with placemakers. The stuff that makes us human/the stuff that humans make.
Everyday Music
Playlists to move your mind. Take a trip to see the world through a different light.
The NWS
Weekly stories and observations on space. Points of view from different points in time.
No Offense
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.
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Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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WORK
WORK
02
No Contest
E
Conversations with placemakers. The stuff that makes us human/the stuff that humans make. 
01
Everyday Music
B
Playlists to move your mind. Take a trip to see the world through a different light.
03
The NWS
C
Weekly stories and observations on space. Points of view from different points in time. 
04
No Offense
D
A communal initiative we operate to help artists, designers, architects or creatives stand up and stand out.

Cross Street

THE SHORT

Corner of people and place.

Cross Street
Chicago, IL

A brokerage firm with a strong sense of humanity.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

APPROACH
APPROACH

How do you create an ownable brand position in an age-old industry flooded with competitors?

‍

No Walls Studio partnered with Peak Realty to rebrand their vibrant brokerage firm. Our goal was to bottle the energy, passion, and care of their team and service into a brand. We wanted a genuine story that could also stretch their imaginations, filter down into every aspect of their business, and test the bounds of the industry. 

‍

After an in-depth brand building process–focused on illuminating the why behind their company, and targeting the space for a paradigm shift in brokerage–we created Cross Street. 

‍

Cross Street unearths opportunities for their employees and customers through the platform of real estate. It's a company that puts people first and transaction size second. Want to build a career in real estate with people who want you to succeed? Buy a home from someone who is deeply invested in your happiness? Lease up a high rise with a team that knows every detail of your hopes and dreams? Cross Street is the team for you.

‍

‍

Cross Street
Chicago, IL

People-izing the brokerage biz.

In building the Cross Street brand, we flipped the robotic tones of Realty. Our visual identity expresses the brokers’ empathy and sense of humanity. Our logo demonstrates our brand idea: the corner of people and place. Our illustration system shines a light on the incredible depth of character in the Cross Street team. And our headshots are a playful departure from the typical Wall Street-looking photos at bus stops and in brochures. Where you see Cross Street, you think people (and hopefully your next broker).

‍

ILLUSTRATIONS

Maria Milenko

‍

HEADSHOTS

‍Field Creatives

‍

‍

Cross Street
Chicago, IL

Cross Street

THE SHORT

Corner of people and place.

ID
Chicago, IL

A brokerage firm with a strong sense of humanity.

FOCUS

Naming, Concepting, Brand Identity, +2

/Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Corner of people and place.

Cross Street

THE SHORT

Corner of people and place.

Cross Street
Chicago, IL

A brokerage firm with a strong sense of humanity.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

APPROACH
APPROACH

How do you create an ownable brand position in an age-old industry flooded with competitors?

‍

No Walls Studio partnered with Peak Realty to rebrand their vibrant brokerage firm. Our goal was to bottle the energy, passion, and care of their team and service into a brand. We wanted a genuine story that could also stretch their imaginations, filter down into every aspect of their business, and test the bounds of the industry. 

‍

After an in-depth brand building process–focused on illuminating the why behind their company, and targeting the space for a paradigm shift in brokerage–we created Cross Street. 

‍

Cross Street unearths opportunities for their employees and customers through the platform of real estate. It's a company that puts people first and transaction size second. Want to build a career in real estate with people who want you to succeed? Buy a home from someone who is deeply invested in your happiness? Lease up a high rise with a team that knows every detail of your hopes and dreams? Cross Street is the team for you.

‍

‍

Cross Street
Chicago, IL

THE GOODS

In building the Cross Street brand, we flipped the robotic tones of Realty. Our visual identity expresses the brokers’ empathy and sense of humanity. Our logo demonstrates our brand idea: the corner of people and place. Our illustration system shines a light on the incredible depth of character in the Cross Street team. And our headshots are a playful departure from the typical Wall Street-looking photos at bus stops and in brochures. Where you see Cross Street, you think people (and hopefully your next broker).

‍

ILLUSTRATIONS

Maria Milenko

‍

HEADSHOTS

‍Field Creatives

‍

‍

Cross Street
Chicago, IL

THE SPACE

Cross Street

THE SHORT

Corner of people and place.

Cross Street
Chicago, IL

A brokerage firm with a strong sense of humanity.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

APPROACH
APPROACH

How do you create an ownable brand position in an age-old industry flooded with competitors?

‍

No Walls Studio partnered with Peak Realty to rebrand their vibrant brokerage firm. Our goal was to bottle the energy, passion, and care of their team and service into a brand. We wanted a genuine story that could also stretch their imaginations, filter down into every aspect of their business, and test the bounds of the industry. 

‍

After an in-depth brand building process–focused on illuminating the why behind their company, and targeting the space for a paradigm shift in brokerage–we created Cross Street. 

‍

Cross Street unearths opportunities for their employees and customers through the platform of real estate. It's a company that puts people first and transaction size second. Want to build a career in real estate with people who want you to succeed? Buy a home from someone who is deeply invested in your happiness? Lease up a high rise with a team that knows every detail of your hopes and dreams? Cross Street is the team for you.

‍

‍

Cross Street
Chicago, IL

People-izing the brokerage biz.

In building the Cross Street brand, we flipped the robotic tones of Realty. Our visual identity expresses the brokers’ empathy and sense of humanity. Our logo demonstrates our brand idea: the corner of people and place. Our illustration system shines a light on the incredible depth of character in the Cross Street team. And our headshots are a playful departure from the typical Wall Street-looking photos at bus stops and in brochures. Where you see Cross Street, you think people (and hopefully your next broker).

‍

ILLUSTRATIONS

Maria Milenko

‍

HEADSHOTS

‍Field Creatives

‍

‍

Cross Street

THE SHORT

Corner of people and place.

Cross Street
Chicago, IL

A brokerage firm with a strong sense of humanity.

FOCUS

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Brand & Visual Guidelines
Art Direction

APPROACH
APPROACH

How do you create an ownable brand position in an age-old industry flooded with competitors?

‍

No Walls Studio partnered with Peak Realty to rebrand their vibrant brokerage firm. Our goal was to bottle the energy, passion, and care of their team and service into a brand. We wanted a genuine story that could also stretch their imaginations, filter down into every aspect of their business, and test the bounds of the industry. 

‍

After an in-depth brand building process–focused on illuminating the why behind their company, and targeting the space for a paradigm shift in brokerage–we created Cross Street. 

‍

Cross Street unearths opportunities for their employees and customers through the platform of real estate. It's a company that puts people first and transaction size second. Want to build a career in real estate with people who want you to succeed? Buy a home from someone who is deeply invested in your happiness? Lease up a high rise with a team that knows every detail of your hopes and dreams? Cross Street is the team for you.

‍

‍

Cross Street
Chicago, IL

People-izing the brokerage biz.

In building the Cross Street brand, we flipped the robotic tones of Realty. Our visual identity expresses the brokers’ empathy and sense of humanity. Our logo demonstrates our brand idea: the corner of people and place. Our illustration system shines a light on the incredible depth of character in the Cross Street team. And our headshots are a playful departure from the typical Wall Street-looking photos at bus stops and in brochures. Where you see Cross Street, you think people (and hopefully your next broker).

‍

ILLUSTRATIONS

Maria Milenko

‍

HEADSHOTS

‍Field Creatives

‍

‍

Cross Street
Chicago, IL

more work

Perennial
TYPE
Consumer Research, Brand Identity, Naming, +6
SHORT
Where culture lives.
North Magazine
TYPE
Brand Identity, Layout, Copywriting, Concepting, +6
SHORT
Issues 1 & 2 — Not your grandma’s neighborhood guide.
St. Louis City Foundry
TYPE
Deep Dive Interviews, Cultural Analysis, +1
SHORT
A consumer insights approach to a new multi-family product.
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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.
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No Offense

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© NO WALLS STUDIO
MAKE SAMENESS EXTINCT IN REAL ESTATE©
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