Double Sharp Experiments
© No Walls Studio 2021
A sensory dialogue on spaces (and life). Centered on humans. We curate these experiments to shape (and reshape) how we navigate, consume and define the world—all, in an effort to avoid same and push the boundaries of placemaking.
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WORK
WORK

Kinwood

THE SHORT

Good old fashioned neighborliness.

Aker
Rensselaer , NY

A community for the neighborly minded.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

APPROACH
APPROACH

How do you rebrand and redesign a family-centered workforce development? 

No Walls Studio partnered with Aker to rethink a garden style, multifamily development outside of Albany, New York. Our mission was to build a breakthrough brand that looks and feels different from everything else surrounding the Capital City, and to translate that brand into amenity and unit Interior Designs.

We started with a series of in-depth interviews with current residents. We studied their lived experiences–how they interact with common spaces and private units–and enlightening aspects of their lifestyles, including their family and social rituals. We also went deep on their perceptions of competitive brands and their journey to this community. With a clear vision of the residents’ lives and the gaps in the market, we built Kinwood. 

Kinwood is a development that focuses on connection and community. It’s a place that taps into the warmth of family and friends and the aspirations of our audience.

Aker
Rensselaer , NY

That welcome home feeling.

Kinwood is a version of Americana, with a focus on the moments that bring us together, make us feel safe, and allow us to settle into our community. 

We designed the colors, patterns, textures of the visual identity and the personality of the brand as a modern take on classic comforts; the type of place where you get to know your neighbors, kids bike the streets, and the staff is always available to help out.  

We curated and designed collateral and brand touchpoints to consistently share the brand personality and neighborly positioning.

Aker
Rensselaer , NY

Interior design

We crafted the spaces for everyday joy, to enable regular get-togethers with family and friends, and provide an elevated, contemporary, but accessible look and feel. 

IMAGES

Aker

Aker

THE SHORT

Good old fashioned neighborliness.

ID
Rensselaer , NY

A community for the neighborly minded.

FOCUS

Consumer Research, Brand Identity, Naming, Interior Design, +5

/Approach

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Good old fashioned neighborliness.

Kinwood

THE SHORT

Good old fashioned neighborliness.

Aker
Rensselaer , NY

A community for the neighborly minded.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

APPROACH
APPROACH

How do you rebrand and redesign a family-centered workforce development? 

No Walls Studio partnered with Aker to rethink a garden style, multifamily development outside of Albany, New York. Our mission was to build a breakthrough brand that looks and feels different from everything else surrounding the Capital City, and to translate that brand into amenity and unit Interior Designs.

We started with a series of in-depth interviews with current residents. We studied their lived experiences–how they interact with common spaces and private units–and enlightening aspects of their lifestyles, including their family and social rituals. We also went deep on their perceptions of competitive brands and their journey to this community. With a clear vision of the residents’ lives and the gaps in the market, we built Kinwood. 

Kinwood is a development that focuses on connection and community. It’s a place that taps into the warmth of family and friends and the aspirations of our audience.

Aker
Rensselaer , NY

THE GOODS

Kinwood is a version of Americana, with a focus on the moments that bring us together, make us feel safe, and allow us to settle into our community. 

We designed the colors, patterns, textures of the visual identity and the personality of the brand as a modern take on classic comforts; the type of place where you get to know your neighbors, kids bike the streets, and the staff is always available to help out.  

We curated and designed collateral and brand touchpoints to consistently share the brand personality and neighborly positioning.

Aker
Rensselaer , NY

THE SPACE

We crafted the spaces for everyday joy, to enable regular get-togethers with family and friends, and provide an elevated, contemporary, but accessible look and feel. 

IMAGES

Aker

Kinwood

THE SHORT

Good old fashioned neighborliness.

Aker
Rensselaer , NY

A community for the neighborly minded.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

APPROACH
APPROACH

How do you rebrand and redesign a family-centered workforce development? 

No Walls Studio partnered with Aker to rethink a garden style, multifamily development outside of Albany, New York. Our mission was to build a breakthrough brand that looks and feels different from everything else surrounding the Capital City, and to translate that brand into amenity and unit Interior Designs.

We started with a series of in-depth interviews with current residents. We studied their lived experiences–how they interact with common spaces and private units–and enlightening aspects of their lifestyles, including their family and social rituals. We also went deep on their perceptions of competitive brands and their journey to this community. With a clear vision of the residents’ lives and the gaps in the market, we built Kinwood. 

Kinwood is a development that focuses on connection and community. It’s a place that taps into the warmth of family and friends and the aspirations of our audience.

Aker
Rensselaer , NY

That welcome home feeling.

Kinwood is a version of Americana, with a focus on the moments that bring us together, make us feel safe, and allow us to settle into our community. 

We designed the colors, patterns, textures of the visual identity and the personality of the brand as a modern take on classic comforts; the type of place where you get to know your neighbors, kids bike the streets, and the staff is always available to help out.  

We curated and designed collateral and brand touchpoints to consistently share the brand personality and neighborly positioning.

Kinwood

THE SHORT

Good old fashioned neighborliness.

Aker
Rensselaer , NY

A community for the neighborly minded.

FOCUS

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

Consumer Research & Insights
Positioning
Brand Concepting
Naming
Messaging
Brand & Identity Development
Collateral Design
Brand & Visual Guidelines
Interior Design
Amenity Programming
Web Design

APPROACH
APPROACH

How do you rebrand and redesign a family-centered workforce development? 

No Walls Studio partnered with Aker to rethink a garden style, multifamily development outside of Albany, New York. Our mission was to build a breakthrough brand that looks and feels different from everything else surrounding the Capital City, and to translate that brand into amenity and unit Interior Designs.

We started with a series of in-depth interviews with current residents. We studied their lived experiences–how they interact with common spaces and private units–and enlightening aspects of their lifestyles, including their family and social rituals. We also went deep on their perceptions of competitive brands and their journey to this community. With a clear vision of the residents’ lives and the gaps in the market, we built Kinwood. 

Kinwood is a development that focuses on connection and community. It’s a place that taps into the warmth of family and friends and the aspirations of our audience.

Aker
Rensselaer , NY

That welcome home feeling.

Kinwood is a version of Americana, with a focus on the moments that bring us together, make us feel safe, and allow us to settle into our community. 

We designed the colors, patterns, textures of the visual identity and the personality of the brand as a modern take on classic comforts; the type of place where you get to know your neighbors, kids bike the streets, and the staff is always available to help out.  

We curated and designed collateral and brand touchpoints to consistently share the brand personality and neighborly positioning.

Aker
Rensselaer , NY

Interior design

We crafted the spaces for everyday joy, to enable regular get-togethers with family and friends, and provide an elevated, contemporary, but accessible look and feel. 

IMAGES

Aker

more work

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Ready to do something different? Yeah, us too.

PARTNER WITH NO WALLS TO BRING TO LIFE THAT NEW CONCEPT, BRAND RELAUNCH, OR INDUSTRY CROSSOVER IDEA. WE HAVE THE EXPERTISE AND CREATIVITY TO HELP YOUR BUSINESS WIN.