Where cosmopolitan meets calm.
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Fifty-Five Riverwalk repositions the Port Imperial waterfront as more than just an alternative to Manhattan. It reframes it as a destination in its own right. We created a brand identity that channels editorial energy and coastal calm, mixing bold simplicity with moments of subtle intrigue. The goal wasn’t just to feel new, but to feel next. This wasn’t a cosmetic update. From visual direction to the voice and tone, every element was designed to spark curiosity, and give renters a sense of stylish belonging–all without the intensity of Manhattan.
From postcards to web, every brand touchpoint at Fifty-Five Riverwalk carries the balance of contrast—cosmopolitan intrigue and calming ease. The visual language doesn’t just sit on the surface; it lives in the spacing, the materials, the tone of voice. It’s how an A-frame sign feels considered, how a business card suggests sophisticated chill. Everywhere you look, the identity delivers both a sense of arrival and a sense of exhale.
Where cosmopolitan meets calm.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Where cosmopolitan meets calm.
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Fifty-Five Riverwalk repositions the Port Imperial waterfront as more than just an alternative to Manhattan. It reframes it as a destination in its own right. We created a brand identity that channels editorial energy and coastal calm, mixing bold simplicity with moments of subtle intrigue. The goal wasn’t just to feel new, but to feel next. This wasn’t a cosmetic update. From visual direction to the voice and tone, every element was designed to spark curiosity, and give renters a sense of stylish belonging–all without the intensity of Manhattan.
From postcards to web, every brand touchpoint at Fifty-Five Riverwalk carries the balance of contrast—cosmopolitan intrigue and calming ease. The visual language doesn’t just sit on the surface; it lives in the spacing, the materials, the tone of voice. It’s how an A-frame sign feels considered, how a business card suggests sophisticated chill. Everywhere you look, the identity delivers both a sense of arrival and a sense of exhale.
Where cosmopolitan meets calm.
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Fifty-Five Riverwalk repositions the Port Imperial waterfront as more than just an alternative to Manhattan. It reframes it as a destination in its own right. We created a brand identity that channels editorial energy and coastal calm, mixing bold simplicity with moments of subtle intrigue. The goal wasn’t just to feel new, but to feel next. This wasn’t a cosmetic update. From visual direction to the voice and tone, every element was designed to spark curiosity, and give renters a sense of stylish belonging–all without the intensity of Manhattan.
Where cosmopolitan meets calm.
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Consumer Research & Insights
Positioning
Brand Concepting
Messaging
Brand & Identity Development
Art Direction & Photography
Brand & Visual Guidelines
Collateral Design
Web Design (JONAH)
Fifty-Five Riverwalk repositions the Port Imperial waterfront as more than just an alternative to Manhattan. It reframes it as a destination in its own right. We created a brand identity that channels editorial energy and coastal calm, mixing bold simplicity with moments of subtle intrigue. The goal wasn’t just to feel new, but to feel next. This wasn’t a cosmetic update. From visual direction to the voice and tone, every element was designed to spark curiosity, and give renters a sense of stylish belonging–all without the intensity of Manhattan.
From postcards to web, every brand touchpoint at Fifty-Five Riverwalk carries the balance of contrast—cosmopolitan intrigue and calming ease. The visual language doesn’t just sit on the surface; it lives in the spacing, the materials, the tone of voice. It’s how an A-frame sign feels considered, how a business card suggests sophisticated chill. Everywhere you look, the identity delivers both a sense of arrival and a sense of exhale.
