Larry's

THE SHORT

A bar in the apartment lobby? Yes please.

Heritage Hospitality

Chicago, IL

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Collateral Design
Experience Design

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

Heritage Hospitality

Chicago, IL

We derived Larry's from a place of social and historic experiences.

Successful brand activation — apart from a beautifully designed space in a beautifully designed lobby — called for non-conventional physical experiments.

Heritage Hospitality

Chicago, IL

Interior Design

FLATS® Chicago & Larry's

‍

Photography

Chicago Reader (Nick Murway) & our good friends at Larry's

‍

Heritage Hospitality

THE SHORT

A bar in the apartment lobby? Yes please.

Chicago, IL

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

Concepting, Brand Identity, Brand Activation, +1

/Approach

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A bar in the apartment lobby? Yes please.

Larry's

THE SHORT

A bar in the apartment lobby? Yes please.

Heritage Hospitality

Chicago, IL

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Collateral Design
Experience Design

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

Heritage Hospitality

Chicago, IL

THE GOODS

We derived Larry's from a place of social and historic experiences.

Successful brand activation — apart from a beautifully designed space in a beautifully designed lobby — called for non-conventional physical experiments.

Heritage Hospitality

Chicago, IL

THE SPACE

Interior Design

FLATS® Chicago & Larry's

‍

Photography

Chicago Reader (Nick Murway) & our good friends at Larry's

‍

Larry's

THE SHORT

A bar in the apartment lobby? Yes please.

Heritage Hospitality

Chicago, IL

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Collateral Design
Experience Design

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

Heritage Hospitality

Chicago, IL

We derived Larry's from a place of social and historic experiences.

Successful brand activation — apart from a beautifully designed space in a beautifully designed lobby — called for non-conventional physical experiments.

Larry's

THE SHORT

A bar in the apartment lobby? Yes please.

Heritage Hospitality

Chicago, IL

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

Concepting
Brand & Identity Development
Brand Activation
Collateral Design
Experience Design

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

Heritage Hospitality

Chicago, IL

We derived Larry's from a place of social and historic experiences.

Successful brand activation — apart from a beautifully designed space in a beautifully designed lobby — called for non-conventional physical experiments.

Heritage Hospitality

Chicago, IL

Interior Design

FLATS® Chicago & Larry's

‍

Photography

Chicago Reader (Nick Murway) & our good friends at Larry's

‍

Ready to do something different? Yeah, us too.

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Larry's

THE SHORT

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

Interior Design

Photography

Heritage Hospitality

THE SHORT

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

Concepting, Brand Identity, Brand Activation, +1

/Approach

What’s a Rich Text element?

Static and dynamic content editing

How to customize formatting for each rich text

A bar in the apartment lobby? Yes please.

Larry's

THE SHORT

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

THE GOODS

THE SPACE

Interior Design

Photography

Larry's

THE SHORT

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

Larry's

THE SHORT

Larry’s is multi-family, hospitality & experimentation done really well.

FOCUS

APPROACH

What’s the best part of the hotel vibe?

‍

Definitely the food and beverage concepts in the lobby.

‍

When Heritage owner/operator Mike Salvatore proposed a new bar for the FLATS Lawrence House apartments, our creative director was ready for the assist.

‍

He combined the historic preservation feel of the property with an Americana-cool design. And he took the brand to the next level, with activations like custom games (down to the rules).

‍

How did it go? Larry’s is a hit for residents and visitors alike.

Interior Design

Photography

more work

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